BLING TELECOM PRIVATE LIMITED. is a design house of mid and high-end mobile handsets for Indian market. The Company designs and sells mobile handsets based primarily on global system for mobile communications (GSM) & code division multiple access (CDMA) technologies. The Company operates its business primarily in major towns of India. Its products have been sold under the brand name ”MOVIL”. The Company develops, produces and markets a range of mobile handsets with focus on differentiated & designer products which suite the customer needs.
The Company’s in-house handset development & design teams are based in its two research and development centres in India and China. The Company’s Indian research centre focuses on developing higher-end and differentiated products, while it’s China based research centre concentrates on developing designer handsets targeted at the mid-range and economy markets based on existing technologies. The Company’s in-house research and development teams developed a number of handset designs and certain technologies used in producing its handsets, such as mobile phone application software, product interfaces including baseband designs. It also sources certain software and hardware designs used in producing its handsets from third-party designers to complement its in-house development capabilities.
Bling Telecom Private Limited has tie up with Top Vendors on JV basis which allows BTPL to produce designs based on the PCBA starting from Low End to Mid Segment & the High End. BTPL has adopted a unique go to market strategy with a two layer distribution & key Retail Management in 9 major cities of the country The company sells its products primarily to regional & states distributors who resell the products to end customers through their own micro and sub distributor network. In the first phase the company’s distribution network includes 76 direct and 123 sub/micro distributors, service over 4000 top retailers in the country apart from these company plans to recruit over 2500 In-Shop Promoters on the company payrolls to create differentiation at the retail points.
BTPL plans to launch the co-branded designer products in both GSM and CDMA space with the leading telecom service providers of the country.